SVL

minneapolis, MN

IN COLLABORATION WITH KR DESIGN

Our client requested an engaging and inspiring space that would reflect the energy and vitality of its growing employee base and clientele.

A multi-purpose environment was essential, health and wellbeing considerations were top of mind, and brand and identity needed to be shaped in a clear and bold new way to position the company competitively.

In keeping to their strong midwestern roots, our concept centralized on the company’s HVAC background. Each area was defined by an artfully inspired feature to celebrate the company’s industry. The visual interpretation of airflow and movement, along with the mechanical aspects of the HVAC industry were represented throughout the space in the form of wall graphics, an exposed ceiling deck to highlight the buildings HVAC system and a massive, suspended architectural lighting element in the primary entertaining space.

The relationship between technical and natural elements was emphasized using biophilic principles. Workspaces became airy clusters that allowed for collaborative and private work to occur, while spacious lounges provided touchdown areas for respite and productive inspiration. The front-of-house area is a striking, yet intimate, space allowing for everything from day-to-day use to events and entertaining.